Archive for the ‘Search Engine Watch’ Category

Five Steps to Calculate Social Media ROI Using Google Analytics

 

Sixty-five percent of CMOs in the strategic phase are looking to convert followers to paying customers, and 63 percent wish to achieve or increase ROI from investments in social media, according to MarketingSherpa. While marketing professionals have recognized the mandate to be socially engaged, the monetization and ROI of social…

AdWords Christmas List: 6 New Features Google Should Add in 2013

 

What I really want to unwrap are a few gifts from Google. My 2013 wish list includes a few new AdWords features and new functionality. So Santa Google, here’s my list – please check it twice – this year I’ve been mostly nice. 1. Actual Numbers! Recently, I wanted to compare…

Press Release Fuels Google Acquisition Hoax

 

A press release posted to PRWeb announced Google’s acquisition of a wireless Internet provider for $400 million. One giant problem: it was a hoax. The press release was short in content and appeared Monday (and has since been removed from the site). The story was reported on by the Associated Press and…

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