Archive for the ‘PPC News’ Category

Is Your PPC Campaign Status : Active or Passive?

 

How PPC Ads writing works? Does Search Engine have its unique way to get it written? Many People who does not know answers to above questions normally start writing their ads without thinking too much of an effect. They plant whatever they feel like as long as it fills the…

PPC Search Advertising Resolutions for 2013

 

It’s going to be a tough year for many pay-per-click (PPC) search marketers, a class of which you may be a member. Google and Bing have added additional functionality in both ad formats and targeting, and these new capabilities are likely to make your life more complex by making it…

What Is a Good Click-Through Rate for PPC?

 

A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?” There is no easy answer and it can vary greatly depending on channel, targeting, keywords, and more. First, the basics of the CTR: Defined: The number of clicks received divided by the number of…

AdWords Christmas List: 6 New Features Google Should Add in 2013

 

What I really want to unwrap are a few gifts from Google. My 2013 wish list includes a few new AdWords features and new functionality. So Santa Google, here’s my list – please check it twice – this year I’ve been mostly nice. 1. Actual Numbers! Recently, I wanted to compare…

PPC Back to Basics II – Create Your Campaign #ppc

 

You’re a small business ready to advertise on the Yahoo! Bing Network.  You’ve read Simone Schuurer’s PPC Back to Basics Part 1 – Why You Should Care about PPC , The difference between Search Engine Optimization (SEO) & Pay Per Click (PPC) and even how to create a good account structure and you…

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