7 Key Ways to Optimize Facebook Fan Page SEO

7 Ways to optimize your Facebook fan page SEO right now

1. Choose the best name for your Facebook fan page

This may sound like a no-brainer. However, it’s the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.

There is always the temptation to stuff your fan page name with tons of keywords, like “Bob’s Bakery – Muffins, Bagels, Cookies, Breads – Catering & Events.” In actuality, having a name like this can hurt your viral growth rate inside Facebook. If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed – imagine the horror!

optimize your Facebook fan page SEO

Don’t be too generic either, though. Facebook’s intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.

Quick Tip: The first word in your fan page title is given the most weight (importance) by Google.

2. Create a custom fan page vanity URL

After your fan page has 25 Likes, Facebook gives your you the ability to create a unique URL (or usernames as Facebook calls them) for the page. Because URLs are heavily weighted by search engines, it is vital that your fan page URL reflects an aspect of your business.

If, by some misalignment in the stars, you find that another fan page has claimed your business’ name already, make sure to include what your business is about in the URL.

You can check out some different username options Facebook offers before selecting your one for your fan page.

 

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Author: SEOmoz



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