Posts Tagged ‘ClickZ’

How to Build Community Loyalty: 3 Tactics

 

Chances are pretty high that you wouldn’t randomly wake up one day with the idea that you could successfully run a marathon without any training whatsoever. Similarly, you wouldn’t walk into a gym for the first time expecting to sail through an advanced yoga class. Both scenarios would end up…

What Is a Good Click-Through Rate for PPC?

 

A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?” There is no easy answer and it can vary greatly depending on channel, targeting, keywords, and more. First, the basics of the CTR: Defined: The number of clicks received divided by the number of…

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