Posts Tagged ‘Google’

Making Search the Centerpiece of Your 2013 Digital Advertising

 

Despite that truth, every year it seems like many brands cannot wait to put dollars elsewhere. The annual industry spend projections seem to frequently trumpet a rise in media investment in alternative digital channels. They project that some channel is going to replace search or, at the very least, take…

PPC Search Advertising Resolutions for 2013

 

It’s going to be a tough year for many pay-per-click (PPC) search marketers, a class of which you may be a member. Google and Bing have added additional functionality in both ad formats and targeting, and these new capabilities are likely to make your life more complex by making it…

Five Steps to Calculate Social Media ROI Using Google Analytics

 

Sixty-five percent of CMOs in the strategic phase are looking to convert followers to paying customers, and 63 percent wish to achieve or increase ROI from investments in social media, according to MarketingSherpa. While marketing professionals have recognized the mandate to be socially engaged, the monetization and ROI of social…

7 Reasons Why You Need to Get on Google+ Today

 

It doesn’t take long after you test the waters of social media to find there are a host of advantages for individuals and businesses. If you’ve witnessed what sites like Facebook or LinkedIn can do for you, then you are going to love Google+. If you haven’t signed up yet,…

Customer Retention Strategies for Your Brand

 

As the economic climate continues to put strain on businesses big and small, retaining current customers becomes even more vital to the health and growth of companies. Here are four essential ways you can be sure to retain your customer base and encourage customer loyalty: Keep regular contact with them…

Press Release Fuels Google Acquisition Hoax

 

A press release posted to PRWeb announced Google’s acquisition of a wireless Internet provider for $400 million. One giant problem: it was a hoax. The press release was short in content and appeared Monday (and has since been removed from the site). The story was reported on by the Associated Press and…

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