Posts Tagged ‘Lisa Raehsler’

What Is a Good Click-Through Rate for PPC?

 

A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?” There is no easy answer and it can vary greatly depending on channel, targeting, keywords, and more. First, the basics of the CTR: Defined: The number of clicks received divided by the number of…

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