Posts Tagged ‘pay-per-click’

PPC Search Advertising Resolutions for 2013

 

It’s going to be a tough year for many pay-per-click (PPC) search marketers, a class of which you may be a member. Google and Bing have added additional functionality in both ad formats and targeting, and these new capabilities are likely to make your life more complex by making it…

What Is a Good Click-Through Rate for PPC?

 

A commonly asked question in pay-per-click (PPC) advertising is “what is a good click-through rate (CTR)?” There is no easy answer and it can vary greatly depending on channel, targeting, keywords, and more. First, the basics of the CTR: Defined: The number of clicks received divided by the number of…

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